The AEC industry is facing unprecedented challenges as a result of the Coronavirus pandemic. As we witness a rapid shift towards remote working, the adoption of new technology to facilitate design communication and collaboration is becoming even more critical.

A spirited and ultra-informative conversation on business and marketing strategies took place amongst business leaders of the AEC industry on May 15, 2020, as they ideated together on marketing strategies for building products in post-pandemic times in a free-flowing webinar.

Mukesh Savlani (CEO, Welspun), C Haridas (VP, Sales & Marketing, Blue Star), Srinivas Shanbhogue (Business Lead, Schneider Electric India) and Rahul Bhatt (MD, Cherry Hill Interiors) got together with Tithi Tewari and Mohit Hira of Trezi, to discuss the long-term impact of the pandemic on the AEC industry and the various business strategies their companies were adopting for the post-COVID-19 world. 

There were many useful insights and several of these learnings were triggered by questions that the highly engaged audience asked our panelists: 

Some of these are reproduced here:

Answer: Quite a few design typologies will be directly affected due to the pandemic. These effects will be seen in (and not limited to) new design parameters, standards and styles for (a) health & safety, (b) MEP/HVAC services and servicing and (c) overall sizing and space distribution between public and private spaces.

Answer: One way to blend education is to partner with industry to teach students hands-on design-thinking in specific product categories. Another way could be to offer ‘brownfield’ design projects to students where they are taught repurposing spaces from one use to another. This will teach adaptability, sustainability and green-design.

Answer: VR as a technology is still evolving and we will overcome these limitations in the near future. VR is already helping by optimising and saving costs and expenditure in physical samples.

Answer: VR and other collaborative technologies are high on the sustainability scale since, apart from savings in direct sampling costs, they also have a lower carbon footprint due to reduced travel, less wastage of resources, time and effort in decision making.

Answer: Trezi has its own proprietary method for manufacturers to create and list their product catalogs directly in VR. These digital twins are full scale, have meta-data and can be published to prospective architects and specifiers to offer a full-scale immersive product experience.

Answer: Customers can be more involved in product development through the use of immersive technologies. These technologies give customers a virtual view of products, including variations, meta-data, all without having physical products shipped to them. Manufacturers too, can engage simultaneously with multiple customers/prospects/specifiers remotely through collaborative technologies to get collective product feedback faster.

Answer: Yes, Trezi’s online product library gives you access to different materials, products and finishes to select from for new projects. Manufacturers can add to their own virtual storefronts within Trezi and offer greater choices to designers and customers.

Missed the webinar?, Watch it here!

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