GeoDesigns case study – How an interior design and architectural firm uses VR.


Established in the year 2000, GeoDesigns is a full-service interior design and architectural firm based in India. They are one of the most recognized names in India in the field of office interior design services. With their head office situated in Delhi and sub-offices in almost all major cities of India, they have so far provided interior and architectural design services to thousands of small and large businesses in the country. GeoDesigns provide top interior design services to sectors such as hospitality, office, retail, IT and several other small, medium and large businesses.

Their interest in using Trezi was a natural extension to their innovative and unique service solutions that keep in step with the evolving demands of the clients.

Challenges faced

Geodesigns wanted to go beyond static visuals alone to present the design to the end-client. The challenge was to give the full picture of the designed space to the client, where the static visuals would show the views only from the limited number of predefined positions.

GeoDesigns, like much of the AEC industry, was looking for a better way of explaining design intent to the client. With Trezi and its use of virtual reality (VR), GeoDesigns now has a better way to enhance their clients’ understanding of space and design intent. The client could now experience the design and actually, contribute to bringing the vision to life.

Being an early adopter

Being an early adopter of Trezi and VR has been advantageous for the GeoDesigns team and gives them an edge over their competition.

“It is certainly advantageous for designers and architects to add the VR to their presentation stack. It is a technology that will get refined further in the future and adopting it early will give professionals a competitive edge. Trezi has helped us get there,” says Dushyant Basson, Senior Designer from GeoDesigns. He also believes that VR is a technology that the AEC industry will be increasingly adopting.

Dushyant says, “For cases where the scale of the project is large, Trezi is quite helpful in visualization. It makes it easier for the client to experience the extent of the large volume of space and how space is getting divided into various sub-zones. In cases of spatial connectivity between the two floors vertically, like a double-height space with some sculptural element, Trezi definitely provides a better visualization when compared to existing models.”

Additionally, he says, “The VR walkthrough was a part of the design presentation and it helped the client perceive the proposed design from any desired viewing angle, compared to the limited number of perspectives in the stills.”

Way going forward 

The immersive experience of Trezi powered by VR conveys the design intent in an experiential manner; and with the SmartVizX product team following an agile methodology of product development, Trezi is slated to improve with every subsequent release. With the continuous efforts on the part of VR hardware manufacturers to improve the usability and performance of VR wearable devices, the adoption of immersive technologies for design experiences is set to grow rapidly.

Early use of Trezi has proved value for architects and designers in client presentations as well as in helping clients understand and experience design. But it is fast shaping into a platform where they collaborate with their own teams as well as with product manufacturers -for exploring design options, design finalization, and product selection.

While we have many plans for Trezi, the immediate benefits that companies like GeoDesigns gain when they start using Trezi is the time that they save in design finalization. Add to this the ability to create 3D stills, stereoscopic panoramas and even video walkthrough from Trezi and there is no need to depend on any form of outsourcing additional visualization work. So if you are someone who values your time and wants quicker design finalisation, Trezi is the product for you.

If you are an architect/designers or anyone in the AEC industry, do check us out! Get a version of Trezi here. All you need is an Oculus Rift or HTC Vive with an appropriate graphics card to run it.